3. Branding & Proposition Development
- Do you have a compelling customer proposition?
- Does the branding 'resonate' with your key target customers?
- Is it both easy to understand; and does it have high awareness?
- Are your brand claims 'careful' and fair - made after launch/not prior...!
- Are your company's values recognized, and recalled? Do they appeal?
- Does what 'you stand for' have clarity and precision - internally and externally?
- Does your proposition have a high share of your customer's 'mind'?
- Where does it sit in your customers' lives - as they are lived now...?
- And also as they live their lives - evolving out into the future...?
- Are your products 'worth having'/do they truly add value to your consumer?
- Or are they truly defensible - in a business-to-business market environment...?
- Is technology truly adding to this strategy?
- Do you have true, lifetime 'customer-value' development strategies in place?
The AJT Associates core team has been working on blue-chip branding projects for over 25 years now - with a highly successful track record - backed by a range of award-winning new product and service offerings... These have been brought to markets as diverse as engineering/manufacturing; hospitality/food-service; the public/3rd sector; and high-street/financial services retailing...
We have researched, scoped, and directed the development to launch - of many new retail formats; manufactured products and service propositions... We have re-evaluated supplier bases; re-planned D.P.P./space-management strategies (- including plannogram/merchandising/line-density analyses..) - as well as tuning ongoing tactical price and promotion-participation programmes... We have re-evaluated and segmented estate strategies for over 20 years - extensively and repeatedly manipulating the key Acorn and Mosaic location-planning tools, for every one of the U.K.'s high street/retail centres - as well as conducting extensive multi-sector customer activity and market-dynamics analyses...
We have then re-mapped key customer service strategies - using I.T. enablers to 'change' straight-through processing in some of the most highly-regulated consumer markets... We have launched new dot-com concepts and joint-ventures - successfully ‘marrying’ established brands (with their traditional customer bases...) - to much faster-moving and 'critical mass-hungry' branded start-ups...
We have been singularly instrumental in leading some key U.K. grocers into the forefront of non-food retailing... And at the forefront of the financial services shift into ‘non-high street’ retailing, over the last 10 years... Whether you are a retailer, or manufacturer/supplier, or in public service - this principle of over-riding and unswerving attention to consumer-driven proposition development, and its resultant 'resonance' - will bring tangible benefits to your customer satisfaction, market share - and bottom-line...
Some recent AJT Associates projects...
- Manufacturing - Guided by consumer-facing research programmes throughout – we have launched award-winning new dining/leisure concepts for a 250-year old, family owned and run brand...
- Retail - We were responsible for one of the key UK grocers taking market-leadership from a 150-year old well-trusted, 'blue-chip' high-street brand - generating over £1bn in turnover - which in turn funded the grocers 'margin investment' and subsequent exponential growth, in further non-food categories...
- Service - Following extensive focus-groups, we have successfully launched new on-line service propositions in a number of diverse markets - including both health & beauty and financial services - in each case managing not only internal I.T. 'change' agendas; but also long-established/multi-national supplier bases and new start-up, dot.com partners...
- Product - We have successfully researched, developed and run both mass-branding and localised 'community' marketing campaigns - as well as internationally launching new products for businesses engaged in everything from - cars to lawnmowers; toothpaste to steak-meals; and financial advisors, to overseas lottery tickets...
- If nothing else – the AJT Associates team brings an unparalleled breadth of first-hand, client-side experience to proposition development and branding... An ever more valuable asset, in a world of converging markets and channels, and a blurring of competitive boundaries and marketplaces...
More details on how our team can rapidly add to your organisation's skill-base, can be found at Our Capabilities and Who We Are.
And a list of satisfied customers - together with details of some of our most recent commercial projects - can be found at Our Clients...
Call us now on 07974-201605 for more information...